Social media management
Social media management can include:
audits of current channels
assessment of best channels for your businesses
set up of required channels
strategy planning
content planning
content scheduling
content production
posting and most importantly:
reporting.
The main benefits of social media are:
engaging with your potential buying community
building brand sentiment and personality and
generating brand awareness.
Direct increases in ROI and sales can come from social channels but often times social media is more of a top of funnel activity.
Key metrics for measuring social media success include:
multi-click ROI modelling
percentage of customers engaged
customer service output and
brand sentiment.