Social media management
Social media management can include: audits of current channels, assessment of best channels for your businesses, set up of required channels, strategy planning, content planning, content scheduling, content production, posting and most importantly: reporting.
The main benefits of social media are: engaging with your potential buying community, building brand sentiment and personality and generating brand awareness. Direct increases in ROI and sales can come from social channels but often times they are more of a top of the funnel activity.
Key metrics for measuring social media success include multi-click ROI modelling, percentage of customers engaged, customer service output and brand sentiment.